ITHAKA Sustainable Scholarship 2014

When: Oct 20 - 21, 2014 | 12:00 PM - 3:15 PM | ITHAKA

At the Starting Line


All organizations are feeling the pressure to innovate. Even in organizations with a long history of success, it requires starting anew. As you launch a new initiative, how do you assess its full and lasting potential? How can you approach it smartly—from the starting line to the finish?


Join us for an inspiring 1.5 days packed with strategies and tools to focus your organization in the right direction. We’ll bring together experts from both within and outside of academia and discuss how to create fabulous services and products, all while lowering risk and increasing impact. 


What you'll leave with:

  • New strategies for defining what's important and choosing your KPIs
  • Practical ideas for inspiring staff and achieving alignment
  • Effective methods for testing new ideas
  • Real-world examples to watch and use when talking with others
  • Inspiration and readiness for improving your organization


October 20, 2014


Registration and Lunch: 12:00–1:30 p.m.     


Welcome and Introduction: 1:30-1:45 p.m.  

  • Kevin Guthrie, President, ITHAKA  
  • Bryan Alexander, Bryan Alexander Consulting, LLC


How They Do It: 1:45–2:30 p.m.       

Think about the great product companies today: what are they doing right? If you look under the hood, the answers might surprise and enlighten

  • Marty Cagan, Founding Partner, Silicon Valley Product Group


Find Your Guideposts: 2:30–3:30 p.m.       

What are the key metrics for success? How do you know what they are? Once you know, how do you use them to inspire your teams and achieve your goals?


Refreshments and Networking: 3:30–4:00 p.m.


Embrace Data: 4:00–5:15 p.m.      

People will show you what they like, if given the opportunity. Technology is helping us do this in fantastic ways and see what happens at small and large scales.


Wrap Up and Preview of Day 2: 5:15–5:30 p.m.      

  • Bryan Alexander


Reception: 5:30–7:00 p.m.      



October 21, 2014


Breakfast and Registration: 8:00–9:00 a.m.


Welcome and Introduction: 9:00–9:15 a.m.     

  • Bryan Alexander, Bryan Alexander Consulting, LLC


Take It to the Test Kitchen: 9:15–10:45 a.m.    

You have the best idea ever, but you're mired in questions about how to get it started and sustain it. First, why not find out if it's actually the best idea? There are more tools available than ever before to test things out and see if they fly.

  • Ed Liebow, Executive Director, American Anthropological Association
  • Heather Cassano, Chief Experience Officer, Scholastic
  • Alex Humphreys, AVP, Labs and New Business Development, ITHAKA
  • Eric Johnson, Director of Digital Access, Folger Shakespeare Library 


Refreshments and Networking: 10:45-11:15 a.m.


Be Inspired: Products to Watch: 11:15 a.m.-12:30 p.m.  

We sought out new products and services that we think are doing something right. We’ll hear their stories, and we'll eagerly be watching to see if they succeed long-term.


  • Jeremy Dean, Director of Education, Genius dot com
  • Sam Molyneaux, CEO and Co-Founder, Sciencescape
  • Dave Zwieback, VP of Engineering, Next Big Sound


Lunch: 12:30-1:30 p.m.


Final Session Introduction: 1:30–1:45 p.m.       

  • Bryan Alexander, Master of Ceremonies, Bryan Alexander Consulting, LLC


Ready. Set. Change: 1:45-3:00 p.m.       

Talk is easy, but action is hard. We’ve brought together leaders to share their experiences: those whose organization has successfully turned its ship and come out smiling, and those whose ship is just leaving the dock to start the journey.

  • Elaine Maimon, President, Governors State University
  • John Sherer, Director, University of North Carolina Press
  • Dane Neller, Chief Executive Officer, Espresso Book Machine by OnDemand Books


Closing: 3:00-3:15 p.m.       

  • Kevin Guthrie, President, ITHAKA


We'll be updating this page with more speakers in the coming weeks. Please check back for updates!




This year's conference will take place at the Wyndham New Yorker Hotel. We've reserved a block of rooms at the conference rate of $289 per night for the evenings of October 20 and 21. Make your reservation by calling the hotel at (800) 764-4680 and referencing "ITHAKA" to secure the above rate. Please be sure to make your reservations by September 19, 2014


Please register for the conference on Eventbrite.


Wyndham New Yorker    (map)
Oct 20 - 21, 2014 | 12:00 PM - 3:15 PM

Wyndham New Yorker    (map)


Oct 20 - 21, 2014 | 12:00 PM - 3:15 PM